Dell TechFest 2024

Client: Dell Technologies
Role: Art Director
Ask: Create a new branded Annual Sale. This should be a sale that customers learn about
and ultimately expect and plan for annually moving forward (ex. Dell’s own Amazon Prime Day).
Idea: We created Dell TechFest, because of it’s:
• Celebratory tone, feels bigger than just another sale.
• Illustrations set event apart from other Dell sales and differentiates from competitor sales.
• Catchy and memorable
• In addition to sales, it's broad enough to include a variety of themes and content
(i.e. customer appreciation, creativity, etc.).