Wendy’s 2 for $3 Breakfast Deal

The ask:
Make Wendy’s 2 for $3 breakfast feel like a must-have in a price sensitive category.

The idea:
Breakfast hits different with friends. Through humor and a relatable social insight, we reframed a value deal as a shared moment where everyone gets their favorite for just a few bucks. Gotta be Wendy’s.

AD: Pamela Leal CW: Melissa Stuart CD: Conor Clarke