Claudia Pamela Leal

Heinz

Heinz

Celebrating 150 Years Together

Art Directors: Claudia Pamela Leal & Ashley Cardwell

Ketchup was invented in China. Heinz was created by a German immigrant. Many things in the United States were brought by or created by immigrants. Through this campaign, we want to emphasize and support the fact that the United States was shaped by immigrants. We want to give the word immigrant a positive connotation in a society where it is currently seen as negative.