Client: Dell Technologies Role: Art Director Year: 2023

Ask: Help drive demand during Dell’s most important and biggest sale. From email to social media, we need to drive urgency on limited-time deals and value propositions – all while staying true to Dell’s premium brand essence.

How: We decided to use radial or linear patterns to add energy to both static and animated assets, while drawing attention to products and messaging. We also used a combination of large type on color blocks, large products and lifestyle photography.